Blog Post #9- Diffusion Theory
“Diffusion is a large component of social network
theory. According to Everett Rogers, a communication scholar, it is the process
by which an innovation is communicated through certain channels, over time
among the members of a social system. Innovation has been the center of
diffusion studies for many years.” ( Diffusion:
Social Network Theory - 764 Words | Internet Public Library (ipl.org) ) I
have decided to look into the spread of entertainment systems, such as the Xbox.
I am looking into the spread of how it became such a big form of entertainment
and how so many got involved with it. Microsoft created the original Xbox and released
it on November 15, 2001. It was the first console to have a built-in hard disk
drive, and in 2002, online play was available. The spread of this technology
was to connect people and friends, so they could play together. Over time
technology obviously advanced and Microsoft released the Xbox 360, allowing
people to chat and connect with people from everywhere as well. With this,
people could chat to people, much like the phone, but by playing video games.
Looking through the diffusion theory with the Xbox, we can see that over time
the spread of video games and the “desire” to connect and play with friends has
increased. Especially when people re far away from one another, it gives people
a chance to almost interact with one another “virtually.”
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